Hi there!
I’m Nupur Abrol.
I’m thrilled you’re here. Please take a moment to explore my site, where you’ll find details on my background, experience, skills and more. To learn more or connect on an opportunity, don’t hesitate to reach out.
My Background
As a natural-born go-getter, my passion has continuously driven me to expand my knowledge, experience, and relationships. With a strong background and diverse skill set in Digital Marketing and content marketing, I’m confident in the creative ideas and successful solutions I bring to the table. Keep exploring my site to learn more information about me, and reach out directly with any questions.
Experience
Background & Expertise
Account Manager, North Strategic
March 2022 - December 2024
As an Account Manager at Digital, I work with clients to relentlessly pursue the best ROI for my clients, identifying and leveraging new trends, executing programs, and developing client relationships.
At North, I have planned and implemented social strategy, paid digital strategy, website strategy and email campaigns for top clients in the food and beverage, technology, government, and real estate industries.
As a passionate leader and strategic thinker, I have developed successful cross-channel marketing strategies across digital platforms (TikTok, Pinterest, Meta, LinkedIn, and StackAdapt) to name a few.
Senior Digital Consultant, ARGYLE PR
Aug 2021 - Feb 2022
As a Senior Digital Consultant and Project Manager, I was responsible for leading projects or streams of larger client programs involving digital communications such as websites (WCAG 2.1 AA web standards), CRM, Email marketing automation and applications.
I have managed end-to-end website redesigns (budgets ranging from $15-65K), including work planning, managing budgets, client relationships, and teams and/or subcontractors. A list of my projects includes - Website Projects for Manitoba Mineral Development Fund, Workers Compensation Board of Canada, M Builds (Construction), CSSB, EY Consulting, Email Marketing Projects for Beam Suntory, Lagostina.
During my time at Argyle, I contributed to new client proposals offering ideas for website strategy & audit, driving positive reviews, consulting on new SaaS automation tools such as ShortStack, HubSpot, Mailchimp, Salesforce.
Digital Marketing Specialist, SIGMA GROUP OF COMPANIES
September 2020 - Aug 2021Â (Currently working as a freelancer)
I am involved in promoting Sigma Group of Companies and its subsidiaries across social media platforms such as LinkedIn, Twitter, Facebook and Instagram. I am responsible for creating social media strategy & content catering to B2B audiences for Sigma Group, Sigma HealthTech, Sigma Loyalty Group. I have been involved in creating an overall digital marketing strategy for real estate projects (owned by Sigma Group). I conduct research and development for content strategy. I consult & assist in website management and deploying a strategy for multiple companies and industries within Sigma Group of Companies.
Digital Marketing Manager, HANSON EDUCATION GROUP
January 2020Â - April 2020
I was responsible for supporting the VP of Marketing to define the company’s brand, it's positioning & how it is represented across all business units (school, college & corporate). I was involved in launching a new brand logo, name & guidelines for Hanson Education. My main tasks were to promote uniformity & consistency of brand on social media channels & manage content for Hanson websites (four websites) and develop (in conj. with the in-house designer) collateral, website, & other visual communications media for the company. I managed all social media for the brand (FB, Instagram, LinkedIn, WeChat, Twitter, YouTube). I was required to measure & report the performance of all marketing campaigns & assess against ROI & KPI’s. I have redesigned websites & developed websites with SEO & content in mind. One of my achievements included managing CRM channels for all business units such as language school, high school & Hanson college and showing positive growth in new course registrations & students. I managed the social media across all campuses to oversee all campus channels & maintain consistency throughout our business units.
Assistant Manager, Digital Marketing, SKECHERS SOUTH ASIA
July 2017 - November 2019
I was responsible to lead digital marketing strategies & execution for a leading footwear brand - Skechers in South Asia. It involved from planning to coordinating & executing product campaigns on the web, social, mobile and e-commerce partners. Moreover, I had to collaborate with online retailers, creative & digital agencies for media buying and creative execution. I was responsible to create and market event websites, internal mobile apps for Skechers. I successfully launched the e-commerce website for Skechers i.e. SKECHERS.IN and was responsible to monitor and manage the marketing. I created around 4 event websites such as Kids summer camp, Skechers Walkathon, Skechers GORUN Clubs to drive registrations for their offline events. I kickstarted the e-commerce business on Amazon, Flipkart, Myntra (Indian online retailers) to increase their overall revenue and share of voice on Digital.
Account Manager, KOMLI MEDIA (Twitter Re-seller in India)
April 2017 - July 2017
I was responsible to manage twitter business for our top-performing clients in the E-Commerce, Mobile and Travel industry, to name a few - One Plus India, Swiggy, BigBasket, Seychelles Tourism, Ola Cabs, Adobe India, H&M, UNICEF India. I consulted with media agencies, brands and online retailers on their strategies and spends in regards to Twitter. I was involved in ideation, planning and leading paid performance campaigns on Twitter.
Senior Account Executive - Paid Media & Performance Specialist, EDELMAN
August 2015 - April 2017
I started my digital career with Edelman. It involved strategizing & executing paid media plans for Google Search, Display & Social Media for brands such as IndiaFirst Life Insurance, HP Enterprise, PayPal India, Titan, Tata Global Beverages. I have managed and upscaled social media accounts for my clientele such as Jaguar and Land Rover India, Hewlett-Packard India, LinkedIn India, Danone India, Tata Coffee Grand.
I was responsible to create digital content for LinkedIn, Jaguar and Land Rover, Tata Coffee Grand, Danone India. Moreover, I successfully managed & led the SEM campaigns for Leeds City Region (London) & India First Life Insurance.
Moreover, I got an opportunity to work across the mainline industry as well. I worked on Lakmé India Winter & Summer Advertorial, Pond's Winter & Summer Advertorials for 2015 & 2016.
Marketing Assistant, SHE CANADA MAGAZINE
January 2015 - April 2015
This was my first internship which helped me to begin my marketing career. I started to assist in marketing the magazine publication to the Canadian Market. I use to work with Regulatory to ensure that the content of all promotional material is fully supported. It gave me a platform to attend networking and promotional events including fashion shows, film festivals, celebrity parties. I was given an opportunity to contribute to Editorials such as blogs & various content-driven articles in fashion, lifestyle and entertainment. I maintained client retention and built client relationships throughout my term.
Education
What I’ve Learned
Post Graduate in Advertising Media Management, Humber College, Toronto
September 2014 - June 2015
The program includes how to research and analyze the marketplace and target audience in order to propose the best and most creative media solutions to meet client advertising goals. I learned how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media, analyze media data, and buy and sell advertising time or space for TV, radio, outdoor media, print, and digital platforms. I also learned to speak knowledgeably and persuasively and to negotiate as buyers and sellers of time and space. With a comprehensive understanding of mobile and digital media management, I will be able to work in the fastest-growing area of media sales and media management. I have successfully earned an Honours degree.
Bachelor's in Mass Media, Specialist in Advertising, Mumbai University, India
June 2011 - July 2014
I have completed my undergraduate Mass Communications Course dealing with communication mediums used by the masses. It includes newspapers, magazines, cinema films, radio, television, etc. I have majored in advertising which included creation of TV shows, content marketing across channels.
My Skills
What I Do
Website Design & Audit Tools
(Proficiency - 95%)
Google Analytics, ComScore,
Facebook Business Manager, Balsamiq, Adobe XD, Screaming Frog, Axe DevTools (WCAG 2.1 AA standards)
Online Advertising Tools
(Proficiency - 95%)
Google Adwords,
Facebook Business Manager, FB Ads Manager, Email Marketing Tools such as MailChimp, SMS Marketing tools such as Netcore.
Social Listening & ORM Tools (Proficiency - 98%)
Radian6, HootSuite, BuzzSumo, Adobe Marketing Cloud
Data Visualisation
(Proficiency - 95%)
Google Data Studio
Influencer Management Expertise (Proficiency - 85%)
Collaborating with influencer agencies, Instagram platform & tools such as Meltwater to analyse influencers for specific product campaigns
Designing ToolsÂ
(Proficiency - 75%)
Adobe Photoshop (Basic), Canva (Mobile), InDesign (Basic)
Work Portfolio
What I’ve Done
"The most striking quality of Nupur that I can remember is the never say die attitude. She stays focused on the job even when facing adversity and time pressures. I had the pleasure of working with Nupur for the India roll out of Danone Workplace, an internal employee networking & communication tool by Facebook. It was a global project requiring 100% adoption of the platform by Danone India employees. She was instrumental in coming up with engagement ideas to drive platform adoption. She is a great team player and it reflects in the way she conducts herself during critical meetings. I wish her the best in life and career ahead."
Deepak Nair, Manager, Data Optimization at Globe and Mail, Toronto
Recommendation
"Her in-depth knowledge of the brand and her digital industry experience has been a key resource in the growth of the digital presence of the brand across the country. It’s been an extremely smooth ride with Skechers for the last 2+ years and Nupur’s willingness to experiment with different platforms and her trust in us has helped us achieve our goals year on year."
Dilshad Umrigar, Programmatic Strategist at Google (Former Agency Personnel at Kinnect)
Recommendation
"With an always positive approach to work, Nupur is a go-getter with a lot of energy & commitment to perform. Takes up responsibility of her job & performs it with her full aggression. She's also a jovial and fun-loving colleague. Really an ideal co-colleague one would want to work with."
Premal Kotecha, Sr. Client Partner, Twitter Sales, HTT Pool, Mumbai
Recommendation
"Nupur was incredibly enthusiastic and supportive at the LOK Innovative Hive event. She was ready and willing to jump in and help with all aspects of the event, engage with guests and encourage them to participate in the activities. She would be a great asset to any event execution."
Jocelyn Butler, Owner, Managing Director at Orchestra Agency, Toronto
Recommendation
